Gaining Insights from a Global Perspective

The European Sponsorship Association (ESA) is a not-for-profit membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.

"As a value-adding agency we are always on the hunt for global trends and insights into how sponsorships and partnerships can better serve our clients" said Ian McGregor, Managing Director of Paramount Promotions. "We know from experience that Europe, along with the USA, are industry trailblazers in terms of innovate campaigns and strategies that grow the value of sponsorship for rights holders and brands. We have already begun to implement the tools and techniques we have learned from our membership of this prestigious community." 

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