Paramount partners with global Sponsorship Intelligence leaders, Navigate
Paramount Promotions and US-based Navigate Research have recently announced a co-operation agreement for the South African market, whereby the Paramount team will secure clients requiring sponsorship intelligence and analytics services, co-produce and generate the client reports, with overall oversight from Navigate's team in the USA.
Navigate is a trusted advisor to leading brands and organisations in sports and entertainment. They are experts in applying business intelligence – through research, data, and analytics – to measure and value marketing investments and guide major strategies and decisions. Navigate helps clients determine the value of their partnerships and understand how they are performing.
Navigate has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of Dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.
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